Our Services Revolve Around Two Main Scenarios
- Protective: Control your brand reputation & customer perception
- Defensive: Manage existing reputation problems
- Affordable: Our plans are aimed at small to medium businesses
Protective Reputation Management
We proactively help protect your brand by changing search engine result pages (SERPs) in your favor. We either position properties you own, or properties positively favoring you to the top of the search engines for your company name & common variations. In a typical scenario we’ll position 15-20 specific pages for your brand name across 2-5 search phrase queries.
We’ll make sure your site is the top result, and every site afterwards is a site favoring you. This is extremely beneficial as it gives anyone searching for you a positive perception since you’re choosing what to show, and it’s going to make it very difficult for a complaint to break into that first 21 results, which many searchers will likely never see. We’ll also be monitoring to ensure no “outsider” results appear within your network of promoted sites, or defensive perimeter.
We do not guarantee that a negative result will not show up. However in the event a negative item makes it to the first 1 or 2 pages, we’ll be in a position to remove it significantly faster than if we did not have the defense set up. The bottom line is protection will stop most negative reputation issues, and if anything gets through we’ll be in a position to eliminate it much faster than if no protection were in place at all.
Defensive Online Reputation Management
This is the “emergency” reactive service we offer. We understand how important your reputation is, so we’ll immediately being gathering intelligence on your company, the negative review(s) and work out a strategy to both satisfy the conflict, and obscure it so the negative impact is mitigated as much as possible. Our typical strategy involves:
- SERP Management – Replacing the negative items with positive ones
- Review Management – Customer review strategy to replace the bad reviews with honest reviews on the specific platform(s)
Please note that we do not give legal advice, and will be happy to refer you to a relevant attorney based on the situation. A well-rounded online reputation management strategy includes utilizing a positioning service such as ours immediately mitigate the negative posts & reviews, while having an attorney take legal recourse.
Search Engine Optimization
When we do any reputation management, we’re realistically SEO’ing other sites as well as your own so they’re moving up the search engine result pages, and replacing the negative listings. The big difference is an SEO typically engineers one site to appear for many search queries, we’re engineering the first two entire pages of a search query.
Another significant difference is we’re focused on brand queries, like searches for “Bob’s Plumbing”. SEO’s focus on queries that will reach new customers, like “Plumbing Services Chicago”. If you’re looking to have both your brand repaired/protected and SEO services performed we’ll be happy to strategize & execute a dual campaign to address each similar but different service.
Review Management
Review sites are crucial. They both work to give searchers a profile of your reputation, and they also aggregate this data to larger companies like Google and Bing. Many times, once negative review will get syndicated and show up all over the web. For this reason we take review sites very seriously, and manage them by collecting real customer reviews and posting them to the platforms they’re most needed.
Confidentiality
The work we do for our clients is completely confidential. You can note that our site does not make mention of any of our clients for this very reason. We work quickly & covertly.
